CBD is poised to be a top contender in the soon-to-be $100 billion sleep aid market. According to a recent research report, the sleep aid market was estimated to be $64.29 billion in 2019. It’s expected to grow to $101.7 billion by 2026.  With market experts predicting such huge growth potential, where does CBD come into play?
Many companies already market their CBD products as a potential sleep aid. The American Sleep Association tells us that 50-70 million Americans suffer from some sort of sleep disorder.  That’s only in the United States. Because so many people have trouble sleeping, and CBD is becoming more popular each year, it has the potential to be a top sales category in the global sleep aid market.
How Effective is CBD for Sleep?
For the millions of people suffering from sleep disorders, CBD may be the answer. There is enough scientific research showing CBD helps with sleep. CBD is known for reducing feelings of anxiety. Feeling anxious before bed can make it hard to fall asleep, and cause sleep disturbances during the night. This is one general way CBD can help people sleep.
A literary review on CBD and sleep research concluded that “CBD may hold promise for REM sleep behavior disorder and excessive daytime sleepiness”.  This confirms the effectiveness of CBD for REM sleep behavior disorder specifically and suggests CBD may help other sleep disorders. It can also be consumed to reduce feeling tired during the day. This may be because it encourages healthier sleep cycles, which in turn, promotes more restful sleep.
How Can CBD Companies Get into the Sleep Aid Market?
Marketing is going to be the key for CBD companies wanting to get into the sleep aid market. The evidence that CBD is an effective sleep aid already exists. The first step will be educating consumers about the benefits of CBD for sleep. With a growing demand by consumers for natural products, the future of CBD being sold more as a sleep aid seems inevitable.
1- At 6.7% CAGR, Global Sleeping Aids Market Size & Share Expand to USD 101.7 Billion by 2026. Facts and Factors. 2021. https://www.globenewswire.com/en/news-release/2021/03/17/2194669/0/en/At-6-7-CAGR-Global-Sleeping-Aids-Market-Size-Share-Expand-to-USD-101-7-Billion-by-2026-Facts-Factors.html Times Cited: 0 Journal Impact Factor: N/A
2- Sleep and Sleep Disorder Statistics. American Sleep Association. 2021. https://www.sleepassociation.org/about-sleep/sleep-statistics/ Times Cited: 0 Journal Impact Factor: N/A
3- Babson, K. et al. Cannabis, Cannabinoids, and Sleep: a Review of the Literature. Curr Psychiatry Rep. 2017 Apr;19(4):23. doi: 10.1007/s11920-017-0775-9. PMID: 28349316. Times Cited: 78 Journal Impact Factor: 6.902