Marketing CBD as a Plant-Based Alternative

Written by Kyla Owens

Plant-based products are more popular than ever. More people are on plant-based diets, or prefer using products derived from plants. With the plant-based market growing every day, different types of products are becoming more popular. Cannabidiol (CBD) is starting to get recognized in the market for its versatility. With CBD being an easily accessible plant derived product, many are curious about what all this kind of products can offer.

More people are going plant based because of the health benefits. Plant-based diets are better for heart health and boost your immune system. People appreciate plant derived cleaning products, medications and care and wellness products because of the short and safe ingredient list, the absence of harmful chemicals and generally the lower environmental impact. The market is oversaturated with cheap products that are filled with chemicals and impurities, both of which can be detrimental for the environment and for our bodies.[1]

CBD is a great alternative for people who don’t have access to prescription medication or simply don’t want to treat health conditions with the allopathic approach. Only a small amount of CBD is needed before feeling the benefits. CBD is also a great option for people who want simple and effective formulation ingredients. As more research is being done on CBD, many potential therapeutic effects are confirmed both of the compound alone and together with other cannabis constituents.

Some of the many health benefits of CBD include treating skin conditions, chronic pain, inflammation, migraines, anxiety or sleeping disorders. [2][3]

Despite the plant source and the potential benefits, CBD containing food and supplements are not considered legal by the US Food and Drug Adrministration (FDA), even if these products are still allowed in some states. To date, FDA has approved only one CBD-based prescription drug, Epidiolex, while making any drug or health claims about CBD products is prohibited as adding cannabinoids into food and beverages. [4]



[1] Trautwein EA, McKay S. The Role of Specific Components of a Plant-Based Diet in Management of Dyslipidemia and the Impact on Cardiovascular Risk. Nutrients. 2020;12(9):2671. Published 2020 Sep 1. doi:10.3390/nu12092671 [Times cited=24] [Journal impact factor=5.719]


[2] McDonagh MS, Morasco BJ, Wagner J, et al. Cannabis-Based Products for Chronic Pain : A Systematic Review. Ann Intern Med. 2022;175(8):1143-1153. doi:10.7326/M21-4520 [times cited=3] [Journal impact factor=51.6]


[3] Sarris J, Sinclair J, Karamacoska D, Davidson M, Firth J. Medicinal cannabis for psychiatric disorders: a clinically-focused systematic review. BMC Psychiatry. 2020;20(1):24. Published 2020 Jan 16. doi:10.1186/s12888-019-2409-8 [Times cited=30] [Journal impact factor=4.144]




About the author

Kyla Owens